youth strategy

This summer, Steven Schumacher and Jon Walters entered the loan market with a clear strategy in mind, mindful of the financial constraints imposed by Financial Fair Play. Their focus was on carefully selecting young, talented players who could add real value to Stoke City’s squad. Securing the likes of Tom Cannon, Andrew Moran, Lewis Koumas, and Ashley Phillips required patience and a strong pitch to convince both the players and their parent clubs that Stoke was the ideal destination.

As the season unfolds, there’s a growing sense of optimism surrounding these new additions. This approach marks a departure from the club’s previous tendency to sign loanees with the hope of making them permanent, which often led to forgettable squad members. Instead, the focus is now on youth, with pathways being created for academy graduates and younger players being entrusted with more prominent roles, resulting in the youngest starting XI in Stoke’s history in recent games. This shift reflects a broader change in philosophy, as Stoke City looks to the future with renewed energy and ambition.