mid-table finish

Following a challenging season, Sunderland is now turning its focus to the transfer market to strengthen their squad for the 2024/25 campaign. The club’s 16th place finish in the league has necessitated significant changes, with numerous player futures under review. Stability is crucial, as the club seeks a new manager who can effectively lead and develop their young squad.

One key target for Sunderland should be Welsh international striker Kieffer Moore. Despite last season’s signings only managing a combined total of three goals, Moore’s proven track record in the Championship—scoring 54 goals in 173 appearances—makes him an ideal candidate to bolster Sunderland’s attack. His experience and goal-scoring prowess could be transformative, potentially elevating the team from mid-table to top-six contenders. With Moore’s future at Bournemouth uncertain, Sunderland could secure him for a favorable fee, making his acquisition a strategic priority for the upcoming season.