Sunderland told striker would have been ‘perfect fit’ after two-goal Championship debut

Former Sunderland striker Don Goodman has expressed disappointment at the club’s failure to bolster their striking options during the January transfer window.

Goodman, speaking as a pundit and EFL expert on Sky Sports, highlighted Kieffer Moore as a potential ideal addition for Sunderland, emphasizing that the club’s recruitment strategy lacked foresight.

He acknowledged the challenges of securing prolific forwards in the transfer market, particularly during the January window, which he described as inherently difficult to navigate.

Goodman emphasized the necessity of planning ahead, suggesting that Sunderland’s shortcomings in the forward positions stemmed from inadequate planning during the previous summer’s transfer window.

With the departure of Ross Stewart, Sunderland faced a significant challenge in replacing him, and their inability to find a suitable solution persisted into January.