Since their promotion in 2022, Nottingham Forest has been on a spending spree, with owner Evangelos Marinakis investing over £250m in new talents to ensure the club’s survival.
While signings like Anthony Elanga and Morgan Gibbs-White have proven to be successful investments, others, like Emmanuel Dennis, have not lived up to expectations, leading to wasteful spending in the transfer market.
Despite facing a four-point deduction for breaking PSR rules, Nottingham Forest boasts a squad capable of securing Premier League survival this season. One standout player is Callum Hudson-Odoi, who arrived from Chelsea in the summer of 2023. Initially showing promise with a memorable debut goal against Burnley, Hudson-Odoi experienced a dip in form before finding his rhythm with impressive performances and crucial goals against Bournemouth, Newcastle United, and West Ham United.
However, the winger has faced controversy recently, being dropped by manager Nuno Espírito Santo despite his earlier form. Despite this setback, Hudson-Odoi’s market value has soared to £12.8m, marking a remarkable 326% increase from his initial £3m transfer fee. This surge in value places him above notable Forest players like Andrew Omobamidele and Gonzalo Montiel.
Hudson-Odoi’s success highlights Forest’s potential for astute signings, demonstrating the club’s ability to operate effectively in the transfer market when making calculated decisions.
As Forest navigates potential PSR breaches in the future, prudent and profitable signings will be crucial for the club’s sustainability and success.