Kraken has inked a sports sponsorship deal with Tottenham Hotspur ahead of the 2024/25 season. The crypto trading platform will become Spurs’ first Official Crypto and Web3 Partner, as well as the Official Sleeve Partner for both its Men’s and Women’s teams.
As one of the longest-standing crypto platforms globally, Kraken has established deep roots in the UK, boasting a team of over 350 people dedicated to its growth. With more than 13 million clients worldwide using its mobile apps and trading platform, Kraken is among the largest UK-registered crypto platforms.
The partnership with Tottenham Hotspur aims to educate football fans about crypto and its applications, enhancing their engagement with the sport through exclusive content, fan events, and behind-the-scenes access to Kraken and club activities.
Additionally, Kraken will enhance its ties to F1 through its role as the Official Crypto and Web3 Partner of F1 DRIVE – London, an innovative karting experience at Tottenham Hotspur Stadium’s South Stand. Interactive competitions will further engage fans interested in sports and finance.
Ryan Norys, Tottenham Hotspur’s Chief Revenue Officer, expressed excitement about partnering with Kraken, highlighting their shared commitment to innovation and education in the crypto ecosystem. Meanwhile, Kraken’s Chief Marketing Officer, Mayur Gupta, emphasized their vision of making crypto accessible to all, aligning with football’s universal appeal.
Looking ahead, Kraken is reportedly gearing up for a potential IPO by raising over $100 million in a final funding round. This move follows Coinbase’s successful public listing in