JD Sports Unveils Star-Studded Christmas Ad Campaign

 

JD Sports has released its highly anticipated 2024 Christmas ad campaign, featuring an impressive lineup of UK sports and entertainment stars. The 90-second film, titled “The Family Portrait,” celebrates the importance of spending quality time with loved ones during the holiday season.

 

The campaign stars Liverpool FC’s Trent Alexander-Arnold, rapper Central Cee, and mixed martial artist Paddy Pimblett, alongside Maya Jama and Beta Squad. What makes this campaign truly special is that each celebrity appears alongside their real-life families and closest friends.

According to JD Sports UK and EU marketing director, Chris Waters, “Our JD ‘Family’ campaign honors not just the families we’re born into, but also those we choose along the way. At this time of year, the essence of family is woven into everyday life, and our campaign seeks to highlight the authentic connections and lived experiences of all forms of family.”

 

The film will be supported by a nationwide out-of-home campaign featuring candid shots of the stars and their families.