This initiative is the footballing equivalent of selling deeds to a plot of land on the moon—completely meaningless and intangible. For fans who already spend heavily on match tickets, jerseys, scarves, and travel for away games, it’s an outright insult. The announcement hit with all the finesse of a missed sitter, sparking an uproar on social media. Fans, ranging from confused to furious, flooded the comments, with a common question echoing: “Who’s buying this?” The idea of unwrapping a Christmas gift—expecting a new kit or match tickets—only to find you’ve “purchased” an imaginary piece of Celtic Park is both laughable and, unfortunately, all too real.
This isn’t just a mistake; it’s a glaring misstep. At a time when fans are united in celebration of the team’s on-field success, this move feels calculated and cynical. It seems the club believes supporters will swallow any gimmick as long as it’s wrapped in the familiar green and white. Celtic Park may be revered as a footballing cathedral, but selling virtual seats within it only undermines the sacred bond between the club and its loyal followers. What makes this move even more frustrating is that Celtic, unlike many clubs, doesn’t need to rely on gimmicks. The fanbase is passionate, the stadium is full, and the club’s finances are solid thanks to successful European campaigns and a squad designed to sell high-value talent. The decision to risk tarnishing the club’s relationship with its supporters over a cheap cash grab seems both unnecessary and disappointing.
The hope is that this virtual pitch project quietly fades away before it becomes a lasting embarrassment. Celtic is better than this—or at least, they should be.
Leave a Reply