Dead Pixel and SUDU have joined forces to unveil the Wolverhampton Wanderers’ kit for the 2024/25 Premier League season, forming a Northern alliance for this exciting launch.
SUDU, a cutting-edge sportswear brand under Levy Merchandising, recently entered the market with high-performance athletic apparel. They quickly announced a groundbreaking partnership with Wolverhampton Wanderers FC, replacing the previous Manchester-based kit sponsor, Castore. SUDU will be responsible for designing the team’s strips for the upcoming season.
Dead Pixel has been appointed as the creative production agency for this collaboration, tasked with producing the visuals for the announcement and offering the first glimpse of both the home and away kits.
Tom Hart, SUDU’s head of brand, emphasized the significance of this launch, noting that it not only introduces their brand to the public but also showcases the impressive work of their design team. He highlighted the importance of choosing the right production partner given the global attention from Wolves’ extensive fanbase. Hart praised Dead Pixel for their exceptional understanding of their needs, their collaborative approach, and their ability to exceed expectations.
Kieran Edwards, creative director at Dead Pixel, reflected on the project’s success, describing it as a seamless experience. He appreciated SUDU’s openness and collaboration throughout the process. Edwards acknowledged the logistical challenges of working with over 20 professional athletes but praised both the brand and the club for their support and trust in their vision. He expressed pride in the final results of both the home and away kits.